Case Study

Art by Mel is the creative home of Graeme Melham, an artist celebrated for his expressive, impressionistic portraits.

Moving beyond photo-realism, Graeme’s work delves into the emotional core of his subjects, particularly capturing the allure of black-and-white celebrity portraits, vibrant landscapes, and color-rich portraiture.

Through each brushstroke, Graeme offers viewers a glimpse into his unique interpretation of the world, inviting them on a journey that transcends traditional representation and enters a realm of evocative storytelling.

With a growing fanbase, Graeme’s vision was clear—he needed a digital presence that matched his artistry, connecting him with clients, fans, and collaborators.

Despite his impressive portfolio, Graeme lacked an online platform to showcase his work.

With no website or brand presence, he had no direct way for admirers, collectors, or potential clients to view his work, reach out, or purchase prints and originals.

Graeme came to us with a clear objective: to establish a brand profile that resonated with his creative style and develop a website that could double as an online gallery and e-commerce platform for art and merchandise.

JRoc Digital set out to build a website that would capture Graeme’s artistic spirit while offering seamless functionality for his audience. Here’s how we made it happen:

• Brand Creation: We developed a visual identity that reflected the essence of Graeme’s work, balancing sophistication with a hint of the bold impressionism that defines his portraits.

• Website Design & E-commerce Setup: Using an intuitive, visually driven design, we built a responsive website that serves as both a portfolio and a storefront. We implemented an easy-to-navigate gallery with high-quality images, allowing visitors to explore each piece closely, as well as a secure e-commerce section for prints and future merchandise.

• SEO Optimization: To ensure Graeme’s work reaches a wider audience, we optimized the website with relevant keywords, focusing on search terms related to impressionistic portraits, celebrity art, and custom commissions. This optimization aimed to increase organic visibility and attract both art lovers and collectors.

• Contact & Collaboration Channels: Recognizing Graeme’s goals for collaboration, we integrated an easy-to-use contact page, allowing potential clients and collaborators to connect with him for commissions, partnerships, or exhibitions.

The impact was transformative. Within the first three months, Graeme’s new website attracted over 2,500 unique visitors, with 25% of visitors engaging further by exploring multiple pages or browsing the portfolio. Graeme also saw an increase in inquiries for commissions and collaborations, with three direct client requests converting into sales within the initial weeks post-launch.

Graeme’s work now has a digital space that truly reflects his artistry, offering fans and potential clients a destination to experience his work—and purchase a piece of it for themselves. His online presence has allowed him to share his creative journey, and we’re excited to see how he continues to grow.